Ok following on from Part 1, here is PART 2, which highlights the COMPLETE SEO CHECKLIST you NEED to be following for your website for 2016 and beyond.
This is a list of typically find myself doing the same things over and over, in order to lay the foundation for solid on-page optimisation.
Here are the top 30 things you should be thinking about when creating a new website or updating your existing one.
- Do you have a healthy amount of search engine-accessible text on your site? My recommendation is at least 100 words because you want to give search engines an opportunity to understand what the topic of your page is. You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
- Did you use synonyms in your copy? Remember: synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged!
- Do your images have descriptive ALT tags and filenames? Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images. Don’t overdo it, though!
- Are you linking to your internal pages in an SEO-friendly way? Are you describing the page you’re linking to in the anchor text, so that both users and search engines understand what it’s about? I recommend not using anchor text in your global navigation because it can look like over-optimization. Stick to in-content links instead.
- Have you started off-page optimization and began building links? This is the hardest, most important aspect of SEO! Check out the ClickMinded Link Building Strategy Guide to get started.
- Have you made sure your site isn’t creating any duplicate content? Utilize 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.
- Are you using absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones if you have a choice.
- Have you checked your site speed with Google PageSpeed Tools?
- Have you created an XML sitemap and submitted it to Google and Bing Webmaster Tools? Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin.
- Have you created a Robots.txt file and submitted it in Google and Bing Webmaster Tools?
- Have you claimed your business / website username on other major networks for reputation management reasons? Not only do you want to make sure no one else gets your account name, but you can often “own” all the results on the first page of a search for your brand if you’re a new website or company. Here’s a link to a number of them you can grab.
- Is your site mobile friendly? Have you checked it on multiple browsers withBrowserStack?
- Have you set up social media accounts on Facebook, Twitter, LinkedIn and Google+?
- Have you added Authorship Markup to your site? Authorship markup search snippet images are gone, but you may still want to add it to your site. Use the Authorship Markup Walkthrough.
- Have you used an SEO Audit Tool to double-check everything once you’re live?
- Have you added Sumome – there is a range of free tools that can be used to grow your website’s traffic. It’s simple THE BEST! It includes heat mapping, website traffic reports and so much more. Worth it’s weight in GOLD.
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Melissa – Founder Brand Dominance