If there’s one thing that can make your business stand out in a saturated market, it’s having a great USP…
A USP is a “Unique Selling Proposition”.
It’s the short statement that tells your prospects how your products are different and better than the competitors’ products.
Basically, it’s the ‘Drop Dead Amazing‘ Statement that tells your prospects why they should buy from you [as opposed to the competition]
Here are some factors around which you can base your USP:
- A strong guarantee.
- Low price.
- High price.
- Customer service.
- Product was made in a special way.
- You’re specially qualified to offer the product or service.
Something you do that your competitors don’t.
Here are some examples of great USPs…
Bigger, Better Tasting Pizza with DOUBLE the Toppings of the Chain Stores or it’s Free!
This USP is one of the best ever and worked like magic when not one but two major pizza chains opened just down the road from Warren.
Your aim should be to look for a benefit that stops your customers dead in their tracks and compels them to beat a path to your door to throw money at you.
Top copywriter, Chris Bloor ask clients:
“Do you know how to choose the right images to go with this copy?“
99.9 times out of 100 they don’t have a clue and so he says: “I’ll also choose all the images to go with your copy at no extra cost. That will save you HOURS of work!”
HINT: You need to think and speak in the language of many USP’s
Example: The car rental company Enterprise has the USP, “We pick you up.”
There may be other rental companies that pick their customers up, but Enterprise was the first one to advertise the fact and use it as their USP.
And this USP is indeed a good reason for prospects to choose Enterprise over the other rental companies.
If you don’t have a USP for your business, take a few hours today to craft one.
I can honestly say, they will be some of the most profitable hours you will ever have…