A good logo can create a positive impression in the minds of your clients and customers. If you are planning to hire a logo design company in Perth anytime soon, then make sure that you keep the following points in mind when explaining to the designers the concept of your preferred logo:
- Colour and it’s psychology: Colour is a very important factor when deciding your logo. The psychology of colour as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. Ideally, the colour of your logo should reflect the NATURE of your business. Colour psychology depends on personal preference, experiences, upbringing, cultural differences, and context often muddy the effect individual colours have on us. So the idea that colours such as yellow or purple are able to evoke some sort of hyper-specific emotion that creates ideas and thoughts about a specific subject. There is no right or wrong, the best way is to decipher what emotions your brand wants to evoke and choose colours based on that. For example, if you want to present your business as a professional organisation, then colours similar to blue, are optimal as they ‘re renowned as “trustworthy”.
- Meaning: If possible, ask your branding designer to develop a logo which gives a very specific meaning such as your vision, mission and values that relate to your business. Many brands have logos that have a specific meaning, that is consistent with the industry they operate in. For example, FedEx has an arrow in its logo which indicates a forward movement and aligns perfectly with the company’s delivery business. Therefore, always add meaning to your company logo. A meaningful logo will always to create a better impact in the minds of the customers since they will resonate with the underlying meaning or message you are relaying.
- Simplicity and Minimalism: It is always advised that you keep your new or refreshed logo design simple. Create an extremely complex and intricate logo, believing it will wow the customers and client, may turn them away. Looking at 2017 logo design trends, everything is about “minimalism”. Having been around for several years, minimalism is expected to retain its popularity in 2017. With simple forms, minimal colours and effects, and a smart focus, minimalism allows you to create a unique logo and use it across various backgrounds and platforms. Your logo will be used in many ways, in web, print, large billboards, business cards etc. You have to keep this in mind when designing or refreshing your new logo. An overly complicated logo may not be recognisable across all such media. This is also one of the main reasons why almost all well-known brands have very simple logos.
- Custom Fonts: If you prefer a very simple logo that is only composed of your business name, and an icon, for example, then you may be better off with a custom font. Rather than using commercial fonts that are widely available and already used by many designers in many logos around the world, ask your branding designer to use a custom font for your business. This will give an individuality to your logo.in addition to the uniqueness of the logo, you can use the custom fonts on other marketing and sales materials you are developing, thereby giving your entire company presentation a single, unique look.
So taking all this in consideration, when hiring a logo design company in Perth, make sure that you convey the above ideas to the designer so that he or she can develop a logo with the above aspects. Your perfect logo may not be completed straight away. It is a process. After many iterations and experimentations, you are sure to get a logo that reflects the identity of your brand and stands out in the market.
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